Marketing Cloud
B2C lead management and marketing automation that helps you source and retain leads, close deals, and grow key relationships.
Omni-Channel Journeys
Marketing Cloud makes a multiple touchpoint strategy possible by putting the person at the center of all your channels. With Salesforce’s 360-degree view, the right message is shared via the right channel, at the right time.
- Tailored Email, SMS, Ads, Campaigns, Tasks and More Connected with Journey Builder achieves a seamless path of communications to optimize and diversify your messaging
- Centralizing multiple marketing channels into one tools makes your marketing team more efficient
- Consistent Communication Delivered to Constituents Throughout Their Journey
- Anyone can do multi-channel marketing, but an omni-channel marketing tool like Marketing Cloud centralizes your reporting and goals so you can see how all channels work together to enable conversion
Data Management
Marketing Cloud delivers robust and flexible data management capabilities adapted to your processes and goals. Data points derived from all your marketing channels create a single source of truth visible by multiple teams in multiple ways.
- Business Units, Data Extensions, and Attribute Groups Allow you to Control Data Access
- Ability to automatically sync data from any custom Salesforce object means your marketing efforts are seamlessly synchronized with your business
- Lead and Customer Centric Structured Dashboards and Analytics
Einstein for Marketing Cloud
Arm your marketing team with analytics that help them make informed decisions and customize each recipient’s journey to be effective for the individual. Less time spent generating touchpoints your target market is missing means more time understanding what your key audience is likely to do, and how you can ensure the information they need is ready when they are.
- Predictive Behavior Reporting and Scoring
- Intelligent Journey Builder with Send Time Optimization helps you maximize the likelihood that your recipients will view your content
- Get guidance on marketing performance and analyze subject lines to build more effective content with Messaging and Copy Insights.
- Use Scoring and Email Engagement Predictions to segment and customize your subscribers paths